"The key to innovation is empowering the next generation." - Sandra Westlund-Deenihan

Welcome to the Performance Improvement Council

In today’s economy, people are the primary source of competitive advantage. Progressive businesses across the globe are becoming increasing reliant upon performance improvement initiatives to drive incremental business outcomes.

The Performance Improvement Council (PIC), a professional organization of performance marketing executives, is collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions.

This web site is part of our ongoing promise to exchange ideas, information, and knowledge that will help companies achieve measurable results.

So please look around and visit often and feel free to contact us with your thoughts or comments.

Social Networking and Recognition: A Case for Virtual Storytelling and Real Results.

Social networking has transformed communications and will continue to alter both personal and business use. It only makes good business sense for companies to consider using the same electronic tools that employees already embrace as a way to recognize their contribution, and encourage others to do the same. Citing the growing importance of electronic tools in business, the Performance Improvement Council (PIC) endorses virtual methods for amplifying the use of employee recognition and rewards in its new white paper, Social Networking and Recognition: A Case for Virtual Storytelling and Real Results.