"The key to innovation is empowering the next generation." - Sandra Westlund-Deenihan

Welcome to the Performance Improvement Council

In today’s economy, people are the primary source of competitive advantage. Progressive businesses across the globe are becoming increasing reliant upon performance improvement initiatives to drive incremental business outcomes.

The Performance Improvement Council (PIC), a professional organization of performance marketing executives, is collectively focused on helping companies optimize their investment in human capital through proven and innovative reward and recognition solutions.

This web site is part of our ongoing promise to exchange ideas, information, and knowledge that will help companies achieve measurable results.

So please look around and visit often and feel free to contact us with your thoughts or comments.

Perspective
 

The "C" View of Incentive Program ROI
Jim Dittman | President | Dittman Incentive Marketing

You know the six basic steps of program construction: Define objective(s) quantitatively; convert to rules that drive measurable behaviors to the objective(s); communicate and promote with frequency and flair; adjust qualifications to changing competitive landscape; do final impact and ROI/ROO analyses; and deliver the dream as promised to ensure success of future programs.

They’re common sense and should be committed to memory. Beyond that, what skills and abilities are necessary to the process, and how do you know if you’ve done it right? The answers lie in a series of words that all begin with the letter C, which is appropriate because it is the C-suite occupants who hold the power of life and death over incentive programs.  Read full Perspective here.